GEN67-161 Innovation and Entrepreneurship

Course Description

This course explores designing concepts and process, innovative product and developing an innovation to a new business model. It focuses on creating a body of knowledge, skills, and understanding of innovative thinking, creative business start-up model, business management, marketing, financial, operation and supply chain techniques that could ensure business growth and success. In addition, this course aims to enable students to gain ethics and social responsibilities.

Credit         2 (1-2-3) 

Teaching Management

The General Education Development adopts a team teaching approach, with course coordinators responsible for liaising with lecturers in the processes of course development, lesson planning, teaching delivery, and assessment. Instruction is organized in small groups of 40–45 students. All groups use the same teaching materials, assessment criteria, and instructional methods to ensure consistency. Inquiry-Based Learning (IBL) is integrated into the teaching process to encourage students to observe their surroundings, formulate questions, seek answers, and synthesize information from observations, inquiries, or various sources. Students are also given opportunities to apply their learning to build their own experiences. This approach supports the development of desirable graduate attributes and fosters 21st century learning.

Gen

Course Learning Outcomes

CLO 1  ประยุกต์แนวคิดและกระบวนการพัฒนานวัตกรรมและความเป็น
ผู้ประกอบการ (Mind set)
CLO 2  ใช้เครื่องมือที่เกี่ยวข้องกับการพัฒนานวัตกรรมและความเป็น
ผู้ประกอบการ ได้ (Tool set)
CLO 3
  ประยุกต์ใช้ข้อมูลและสังเคราะห์เพื่อสร้างคุณค่าเชิงนวัตกรรมและ
สร้างสรรค์ธุรกิจใหม่ (Skill set)
CLO 4  การเป็นผู้ประกอบการอย่างมีจริยธรรมและมีความรับผิดชอบต่อ
สังคม

General Education Learning Outcomes in this Course

GELO 3    Apply innovation management concepts to explore                   opportunities for career development.
GELO 4    Think, analyze logically, and lead to problem-solving.
GELO 7    Utilize information technology to search, filter, collect,
                  analyze, and present information.
GELO 10  Demonstrate responsibility towards oneself, others,
                  and society.
GELO 11  Display leadership by taking on a leadership role and
                  collaborating with others as a team member.
GELO 13  Demonstrate keen learner skills and continuously
                  develop yourself in planning and managing your life.

Gen
Gen

The 21st Century Skills (4C Skills) in this Course

C 1    Critical thinking
C 2    Creativity thinking
C 3    Communication
C 4    Collaboration

Course Syllabus and Learning Outcomes

WeekCourse Content
KhowledgeSkillEthicCharacter
GELO3GELO4GELO7GELO10GELO11GELO13
CLO1CLO2CLO3CLO4CLO1CLO4CLO1CLO3CLO4
1แนะนำรายวิชา         
2 What is science technology and innovation?, Innovation and creativity, Why does innovation and creativity matter?
  CLO3   CLO1CLO3 
3Innovation Mindset, Foundation of Entrepreneurship, Customer Need
CLO1CLO2       
4Managing for innovation, Understanding customer, ภาพรวมของงาน Design thinking
         
5Interview,Understanding
customer, Market survey and Product validation
, How to business
  CLO3CLO4CLO1  CLO3 
6Design thinking and Understanding customer.
CLO1CLO2       
7Design thinking and Understanding customer.
         
8Design Thinking and Understanding customer
  CLO3CLO4 CLO4 CLO3 
9Introduction to Intellectual, Innovation management          
10Business Model Innovation (BMC) ครั้งที่ 1          
11Business Model Innovation (BMC) ครังที่ 2
  CLO3CLO4CLO1  CLO3 
12Marketing, Concept of design and story telling, Pitching ConceptCLO1CLO2 CLO4CLO1CLO4 CLO3CLO4
13Presentation  CLO3 CLO1CLO4 CLO3CLO4
14การนำเสนอผลงาน  CLO3CLO4CLO1CLO4 CLO3CLO4
15Business Idea pitching  CLO3CLO4CLO1CLO4CLO1CLO3CLO4
16สอบปลายภาคCLO1CLO2       

Teaching Team

suvita
Asst.Prof.Suvita Kaewareelap
Course Coordinator and Lecturer
Rae
Assoc.Prof.Rewat Suksikarn
Lecturer
khun
Aj.Songpan Janthong
Lecturer
som
Asst.Prof.Dr.Kannika Thongkhao
Lecturer
julaluk
Dr. Julalak Chuprom
Lecturer
Jatupon
Dr.Jatuporn Parnthong
Lecturer
Nat
Dr.Sanhanut Kesornsit
Lecturer